Dimension III

Identifying and segmenting strategic categories is key in differentiating pharmacies in an increasingly competitive market. By understanding which product categories are most relevant to the population, pharmacies can target their offer to provide various options in these segments. Establishing the community pharmacy as a trusted place to purchase health products is crucial and can be achieved through careful selection of products and services that respond to people’s needs and through effective communication campaigns that convey the pharmacy’s values to the population.

Prioritising segmentation and identifying key anchor categories with a growing market trend, associating service with product to position the pharmacy.

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Dimensão III

AXES OF DEVELOPMENT

1 Strengthening the pharmacy position as a space for health and well-being in a person’s health journey

2 Digital transformation at the service of pharmacies and people

3 Generating scientific and professional evidence in health

4 Valuing teams and the profession

5 Promoting territorial cohesion as a response to social and health determinants

6 Promoting economic and financial sustainability

AXES OF DEVELOPMENT

1 Strengthening the pharmacy position as a space for health and well-being in a person’s health journey

2 Digital transformation at the service of pharmacies and people

3 Generating scientific and professional evidence in health

4 Valuing teams and the profession

5 Promoting territorial cohesion as a response to social and health determinants

6 Promoting economic and financial sustainability

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