Priority area 31 | Livro Branco das Farmácias Portuguesas

Dimension II

PRIORITY AREA 31. DIGITAL ECOSYSTEM OF THE PORTUGUESE PHARMACIES

The digital platform of Portuguese Pharmacies should continue to be developed to strengthen its position as a digital ecosystem for pharmacies to support the population and interaction between pharmacies. The focus on digital health, to improve people’s experience in the Digital Ecosystem of Portuguese Pharmacies, based on transformation processes, promotes equity of access and improving the population’s health and well-being. In this way, pharmacies enhance the provision of health services and the availability of health products and medicines through physical or digital channels, ensuring the same experience, guaranteeing control, safety and personalised advice from a specialised health professiona.^{1, 2}

1. Stellefson M, Paige SR, Chaney BH, et al. Evolving Role of Social Media in Health Promotion: Updated Responsibilities for Health Education Specialists. Int J Environ Res Public Health 2020;17:1153. doi:10.3390/ijerph17041153. 2. Silva A, Martins AI, Ferreira MH, et al. Literacia digital em saúde na população portuguesa, em contexto pandémico: um estudo empírico. Revista INFAD de Psicología International Journal of Developmental and Educational Psychology 2021;1:331–40. doi:10.17060/ijodaep.2021.n1.v1.2071.

PROPOSALS FOR ACTION

Continued development of the Portuguese Pharmacies digital platform, to strengthen its position as a digital ecosystem for pharmacies, monitoring people’s health journey, professional intervention, providing information and access to health technologies.

Community pharmacists are actively involved in managing health content and the development of digital health services;

Streamlining the person’s health journey, with digital health services as a critical point and the person’s needs as a priority.

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