Dimension II

The aim of redefining the loyalty programme model is to achieve a programme that goes beyond the transaction component and offers other health benefits for people. The main focus of its redefinition should be to consider people’s health needs, building loyalty through services and benefits linked to healthy lifestyles. For this to be carried out, pharmacies must be equipped with technological tools and ensure the ongoing development of a digital platform for relations with citizens, supported by the instruments that differentiate pharmacies from other areas of intervention and sectors of activity.

Restructuring the pharmacies’ loyalty programme, enhancing its integration into people’s health journey and ensuring a balance with its current mechanism.

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Dimensão II

AXES OF DEVELOPMENT

1 Strengthening the pharmacy position as a space for health and well-being in a person’s health journey

2 Digital transformation at the service of pharmacies and people

3 Generating scientific and professional evidence in health

4 Valuing teams and the profession

5 Promoting territorial cohesion as a response to social and health determinants

6 Promoting economic and financial sustainability

AXES OF DEVELOPMENT

1 Strengthening the pharmacy position as a space for health and well-being in a person’s health journey

2 Digital transformation at the service of pharmacies and people

3 Generating scientific and professional evidence in health

4 Valuing teams and the profession

5 Promoting territorial cohesion as a response to social and health determinants

6 Promoting economic and financial sustainability

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