The Portuguese Pharmacies brand is one of the strongest brands among the population today. According to the results of the REPSCORE© study into the “relevance and emotional reputation of brands with Portuguese citizens” for 2022, the Portuguese Pharmacies brand leads the Retail Health and Wellness category¹. Said results demonstrate the impact of this brand and indicate the need for its ongoing development as a lever for the value proposition of all pharmacies to society, particularly in the distribution of health technologies, the provision of health services, as well as the strengthening of the emotional connection between pharmacists and their teams and people.