Skip to main content Skip to footer

Dimension II

The paradigm shift in how people shop and interact has pushed the health sector to resort to digital solutions as an alternative channel for reaching people. Pharmacies’ online presence is increasingly important, especially to adapt to people’s current preferences and demands while maintaining their commitment to quality and safety.1. At this level, there is a need to integrate pharmacy systems with new technologies, including Digital Therapeutics (DTx), wearables and other digital resources, guaranteeing an increasingly personalised approach to the prevention and management of users’ health problems.

1. RepScoreTM. Estudo de Relevância e de Reputação Emocional das marcas com os cidadãos Portugueses. Comunicado à Imprensa. OnStrategy. 2023. https://www.onstrategy.com.pt/xms/files/Reports/2023/ Brand_Reputation/REPSCORE_2023_Comunicado_de_Imprensa.pdf (accessed 10 Sep 2023).

Promoting the development and use of Digital Therapeutics (DTx), namely through collaboration with entities involved in the creation and development of this type of solution (start-ups, academic community or others), in order to use the pharmacy network as a hub for development and experimentation in the area of digital health.

AXES OF DEVELOPMENT

1 Strengthening the pharmacy position as a space for health and well-being in a person’s health journey

2 Digital transformation at the service of pharmacies and people

3 Generating scientific and professional evidence in health

4 Valuing teams and the profession

5 Promoting territorial cohesion as a response to social and health determinants

6 Promoting economic and financial sustainability

AXES OF DEVELOPMENT

1 Strengthening the pharmacy position as a space for health and well-being in a person’s health journey

2 Digital transformation at the service of pharmacies and people

3 Generating scientific and professional evidence in health

4 Valuing teams and the profession

5 Promoting territorial cohesion as a response to social and health determinants

6 Promoting economic and financial sustainability

This website stores cookies on your computer. These cookies are used to collect information about how you interact with our site and allow us to remember your preferences. We use this information to improve and personalize your browsing experience. To learn more, please see our Cookie Policy.