Implementation of an attraction and development strategy in community pharmacy that includes:
- carrying out awareness-raising campaigns among higher education and secondary/professional students, professionals and civil society (schools, residential organisations for the elderly), highlighting the positive impact that pharmacy teams have on the lives of communities;
- implementation of career models and competitive labour practices, with adjustment of responsibilities, remuneration and working hours, with the aim of offering a rewarding working environment and encouraging continuous professional development and career progression;
- highlighting the added value of pharmacy professionals from a scientific and labour point of view.